Account Management, Digital Marketing, and Demand Generation Expert
My Passion
Throughout my career in technology marketing, I have established a strong reputation for building credibility with colleagues, clients and partners and developing a clear understanding of goals and ROI objectives. Working in collaboration with a variety of stakeholders, I have successfully executed digital marketing programs that effectively engage target personas and generate qualified sales pipeline. After 20 years, I remain a self-motivated individual with a passion for exploring, creating and delivering value to meet the needs of customers.
AGENCY EXPERIENCE
Being a team member in an agency environment for over seven years strengthened my project management, client services and time management skill set. In my current role, I utilize my demand generation, ABM, and content marketing expertise to drive revenue and improve thought leadership positioning for my clients. I have serviced a diverse set of clients across multiple verticals including manufacturing, technology, financial services, education, healthcare, real estate, government and security. This experience has enabled me to adapt to the needs and demands of each vertical, effectively engaging target audiences to drive business growth.
CORPORATE EXPERIENCE
For a period exceeding a decade, I held a crucial marketing position at a leading technology distributor. Over time, I was able to establish a team and through our collective efforts, we positioned the company as a leader in the industry. I led strategic marketing programs in support of corporate marketing, digital marketing, public relations, advertising, social media, trade shows and events. As a result of an acquisition, I enhanced my resourcefulness and adaptability to change. These experiences equipped me with the necessary skills to respond appropriately to evolving circumstances, ensuring that the company continued to thrive during challenging, yet opportunistic times.
Corporate employers include New Age Electronics (TD Synnex), Assistive Technology (Tobii Dynavox), NetSilicon (Digi International), Information Mapping, Versyss (Physician Computer Network), and Parametric Technology Corporation.
SKILLS
B2B/B2C | Client Services | Digital Marketing | Demand Generation | ABM | Leadership | Project Management | Partner Marketing | Social Media | Inbound Marketing | Paid Media | SEO | Email Marketing | Growth Marketing | Content Development
EDUCATION
B.S. Marketing, University of Massachusetts, Dartmouth
What Colleagues, Clients and Partners are Saying
“Not only is Roxanne a valuable team player who consistently demonstrates a strong work ethic, she is also willing to collaborate with other teams on different ideas and then share her expertise with others, making her an absolute asset to any team.”
— Sally Hicks, Senior Account Manager
“Roxanne is diligent, hardworking and organized as well as extremely knowledgeable in several marketing practices such as demand generation, digital marketing and content marketing.”
— Marketing Director, IT Services Client
“Roxanne brought a lot of knowledge and helped us strategize on ways to increase our reach using a variety of channels. She also had a very good understanding of important metrics to measure and was always helping to optimize where we could.”
— Mallory Green, Vice President, Marketing
“Roxanne was a pleasure to work with. Her attention to detail, organization, and handling of a high volume of requests was excellent.”
— Vice President, Marketing Partner
